MedReleaf Australia has entered into a partnership with Berlin-based environmental company CleanHub to offset its plastic waste footprint and support ocean cleanup efforts.
CleanHub works to prevent plastic from reaching the world's oceans by helping brands transparently fund and expand plastic recovery operations in high-risk coastal communities across Asia and Africa, using AI technology to track and trace collections.
Through the partnership, MedReleaf has committed to funding the collection of 5,000kg of plastic waste across South Asia and Southeast Asia throughout 2024. The company noted that these regions are the primary source of more than 80% of all plastic entering the ocean.
CEO Russell Harding said the move is a crucial step toward greater environmental sustainability.
He added: “Teaming up with CleanHub means taking responsibility for our environmental impact and actively addressing the plastic crisis, particularly in the most-affected regions.
“We already have a well-functioning waste disposal system here in Australia, so CleanHub intervenes in countries where the problem is most urgent and enables us to contribute positively on a global scale.”
CleanHub uses technology to keep plastic out of the sea by building local waste-management systems in regions that lack adequate infrastructure.
MedReleaf said the partnership will contribute to cleaner oceans while also supporting local communities through the creation of sustainable jobs.
“CleanHub’s approach aligns with our commitment to making a positive long-term impact on the environment and our society,” Harding said.
“This collaboration underscores MedReleaf Australia’s dedication to environmental sustainability and our role in mitigating the plastic crisis.”
