Medical cannabis producer Puro has described a substantial investment from Te Rūnanga o Kaikōura as a defining moment for the company.
The deal brings together a shared vision centred on responsible resource management, with goals that include honouring Māori culture, generating employment and improving community wellbeing.
Te Rūnanga o Kaikōura managing director Rāwiri Manawatu said the funding will allow Puro to scale up its production and pursue a contract growing model that would put iwi land to use for cultivation.
"Our investment not only supports Puro's growth, but also emphasises our commitment to values and partnerships that enhance education, employment, and improved land use outcomes," he said. "This is a collaborative effort to create a sustainable future for our people."
Puro chief executive Sank Macfarlane said the company takes pride in its environmentally sustainable approach to production.
"We are very proud of our organic products and local rūnanga have been incredibly supportive in our journey and our success to date," he said.
"Their ongoing support reflects a shared vision of promoting the welfare of the community while adhering to tikanga and kawa, the traditional practices and values of tāngata whenua."
"This partnership is not just a business venture; it is a reaffirmation of the deep connection between iwi and the land, an investment in values, and a collaborative effort to create a thriving community rooted in tradition and sustainability."
Manawatu described the timing as an "opportune moment for iwi to invest".
"It aligns with our commitment to sustainable development and long-term outcomes for our community," he said. "We see significant potential in Puro's capabilities and its pathway to export markets, especially given the considerable NZ$13 million investment from the New Zealand government."
Puro was awarded $13m in 2022 through the Ministry of Primary Industries' Sustainable Food and Fibre Futures fund, with the funding distributed across five years.
Manawatu also said the investment reflects a broader view of business that extends well beyond financial gain.
"Our focus is on what we can do… to sustain both the land and our people," he said. "This is about inter-generational thinking, allowing future generations to engage with the plants and the natural environment.
"We aim to foster knowledge and a better understanding of our cultural practices, creating healthy communities in the process."
