Nicole Kidman has agreed to promote cannabis-derived products for Cure Pharmaceutical's Sera Labs division in the United States.
Kidman's endorsement will cover the brand's anti-ageing skincare range, pain relief body creams and serums.
Cure Pharmaceutical Holding Corp said Kidman will also be 'key in development' of three products the company will launch next year.
The signing follows a broader trend of celebrity involvement in the CBD sector, including Cronos Group Inc partnering with Kristen Bell to launch CBD skincare brand Happy Dance, and Jay-Z, Martha Stewart and Willie Nelson joining forces with or establishing their own CBD product lines.