With the first entry deadline for the The Cannabis Observer Awards 2025 approaching, chief growth officer Martin Lane brought together a panel of jury members for a webinar aimed at helping entrants put forward their strongest possible submissions.
Industry consultants and experienced awards judges Cassandra Hunt, Clare Barker and Rhys Cohen joined Lane to outline exactly what they look for when determining who takes home the honours.
If you're planning to submit an entry, the conversation below covers a wide range of practical guidance and advice to help you along the way.
The first entry deadline is midnight on Friday (March 7), after which late-entry fees apply. For more information, .