Cronos Australia will begin trading on the Australian Securities Exchange under the name Vitura Health Limited on Wednesday, following the company's official transition to its new corporate identity.
The name change received strong backing from shareholders at the company's annual general meeting in November, where they voted decisively in favour of dropping the Cronos name.
Company management had concluded the Cronos brand no longer reflected the business following its merger with CDA Health in late 2021, a deal that saw Cronos Group's stake fall from 31% to 10%.
The company's ASX ticker will move from CAU to VIT.
Chief executive Rodney Cocks said: "I am excited and proud to announce the company's new name and corporate branding which embodies the direction we are taking and we are confident will be well received by all of our stakeholders, including our employees.
"We look forward to continuing to grow under the new Vitura Health brand and delivering on our strategic objectives for our patients, prescribers, pharmacists, suppliers and shareholders."
The company's existing brands will not be affected by the change.
In a statement lodged with the ASX, the company said it believed the integration with CDA Health would be "deepened by the group adopting a new name that reflects the vision, values and aspirations of the merged company, rather than being tied to a name that more closely reflected the Cronos Australia pre-merger business".
